The film promises a thrilling adventure with Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran starring in it.
SS Rajamouli’s Varanasi (Formerly Globe Trotter) Launch Creates Global Buzz with Mahesh Babu & Priyanka Chopra
The wait is finally over for Indian cinema fans, as SS Rajamouli officially unveiled the title of his next big project, formerly known as GlobeTrotter, as Varanasi. The grand event took place at Hyderabad’s Ramoji Film City on Saturday, November 15. It was streaming live on JioHotstar and other social media platforms like YouTube to connect with audiences at a global level.
The film promises a thrilling adventure with Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran starring in it. Mahesh Babu portrays a rugged explorer navigating jungles in the Amazon and Africa. His character is inspired by Indian mythology and classic adventure heroes. Priyanka Chopra plays Mandakini, a strong, action-ready character, while Prithviraj Sukumaran plays the role of the sharp, strategic antagonist Kumbha.
The event itself was a spectacular one. Rajamouli’s team introduced passport-style entry passes, generating excitement and viral content for social media. Fans travelled from across India and even internationally to attend the event live, while Shruti Haasan performed live, adding musical grandeur to the cinematic showcase.
Beyond the glamour, the event is notable for its “digital-first marketing approach”, streaming live to reach audiences worldwide in real time. Rajamouli requested cooperation with security to ensure a smooth experience for attendees, emphasising safety at the open-air venue.
The first-look posters of Priyanka Chopra and Prithviraj Sukumaran created a social media frenzy. It hinted at the film’s ambitious blend of action, mystery, and mythology. Fans and industry observers have highlighted how “Varanasi” could redefine marketing strategies for Indian cinema, blending live experiences with global accessibility.
Adding an emotional touch, Mahesh Babu shared a heartfelt tribute to his late father, Krishna, ahead of the event, showing a human side amidst the cinematic spectacle.
With its scale, star cast, and innovative outreach, the GlobeTrotter/Varanasi launch isn’t just a movie reveal—it’s a glimpse into the evolving landscape of Indian cinema, combining “storytelling, fan engagement, and global marketing” in one landmark event.
