QR codes to give buyers detailed insights into artworks and the artisans who craft them

To promote the state's handicrafts internationally, the Andhra Pradesh Handicrafts Development Corporation has introduced a QR code system. An official press release stated that it was started at the request of Deputy Chief Minister Pawan Kalyan and that scanning a code gives clients detailed information about artworks and artisans.

"Lepakshi (handicrafts corporation) has started the QR Code system for Andhra Pradesh's handicrafts, aiming at achieving international recognition, as per the brainchild of Deputy Chief Minister Pawan Kalyan," the statement stated. “As per the brainchild of Deputy Chief Minister Pawan Kalyan, Lepakshi (handicrafts corporation) has initiated the QR Code system for Andhra Pradesh’s handicrafts, aimed at achieving international recognition,” it said. Under the QR code system, Lepakshi provides details of handicrafts such as Bobbili Ekanda Veena handcrafted by Bonumaddi Murali, Kalamkari paintings on Mahabharatam, Krishna Leela and Sampurna Ramayanam by C Subramanyam and others.